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A logo design brief is a document that provides a designer all of the information needed to create a logo for you. It commonly outlines fundamental information about the business, the desired design style, the project timing and the budget.

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It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ...
It's memorable. ...
It's timeless. ...
It's relevant. ...
It has high-quality typography. ...
It contains the appropriate colors. ...
It's versatile.